SEO Audit Tool
Stop guessing why a page isn't ranking. Paste any URL and get a scored, actionable breakdown of every on-page factor that affects your search visibility — in one scan.
How it works
Three steps to a clear picture of your page's SEO health.
Enter your URL
Paste any publicly accessible page URL. Optionally add a target keyword to check on-page optimisation against it.
We scan your page
The tool fetches your page and runs checks across 7 categories — meta tags, content, images, links, speed, schema, and social tags.
Get your score & fix list
Receive a 0–100 score with a letter grade and a prioritised list of issues, each showing the current value and the recommended fix.
What the audit checks
Every category surfaces the specific issues that affect rankings, with the actual value found on your page and a clear target to aim for.
Meta & Tags
Title length and pixel width, meta description, canonical URL, robots directives, viewport, language attribute, favicon, and URL slug quality.
Content Quality
Word count, Flesch-Kincaid readability score, heading hierarchy (H1–H6), keyword density, n-gram frequency, and passive voice usage.
Images
Alt text coverage, broken image URLs, oversized files, modern format adoption (WebP/AVIF), and missing width/height dimension attributes.
Links
Internal and external link counts, broken links, anchor text quality, nofollow attribute usage, and the ratio of content words to links.
Core Web Vitals
LCP, INP, CLS, FCP, and TTFB from the PageSpeed Insights API for both mobile and desktop, with field data and specific improvement opportunities.
Schema Markup
JSON-LD block validation, rich result eligibility, missing required and recommended fields, plus detection of Microdata and RDFa.
Social Tags
Open Graph completeness (title, description, image, type), Twitter Card type validation, and social image dimensions.
Overall Score
A weighted 0–100 score with an A+–F letter grade and a full issue list sorted by severity, so you always know what to prioritise.
Frequently asked questions
Common questions about the SEO audit tool.
What does this SEO audit tool check?
The audit covers seven on-page categories: meta tags (title, description, canonical, robots directives), content quality (word count, readability, heading structure, keyword density), images (alt text, broken images, modern formats), links (internal/external counts, broken links, anchor text), Core Web Vitals (LCP, INP, CLS, FCP, TTFB via PageSpeed Insights), schema markup (JSON-LD validation, rich result eligibility), and social tags (Open Graph and Twitter Card completeness). Each category produces a score and a list of specific issues to fix.
How is the SEO score calculated?
The 0–100 score is weighted across six categories: meta tags (20 pts), content quality (25 pts), images (15 pts), links (15 pts), page speed (15 pts), and schema/social (10 pts). The overall percentage maps to a letter grade from F to A+. Every issue in the report shows what value was found and what it should be, so there is no guesswork about what to fix first.
What does adding a target keyword do?
When you enter a target keyword, the tool checks whether it appears in your title tag, meta description, H1 heading, and the first 100 words of your content. It also calculates keyword density across the full page. This gives you a clear view of whether the page is signalling relevance for the term you want to rank for — without over-optimising.
My content score is low — what should I fix first?
The most common content issues are thin pages (under 300 words), missing or duplicate H1 tags, broken heading hierarchy (e.g. skipping from H2 to H4), a low Flesch-Kincaid readability score, and high passive voice usage. The audit shows each issue alongside the actual value found on your page and the recommended target, so you know exactly what to change.
Which Core Web Vitals metrics are included?
The performance tab pulls LCP (Largest Contentful Paint — load speed), INP (Interaction to Next Paint — responsiveness), CLS (Cumulative Layout Shift — visual stability), FCP (First Contentful Paint), and TTFB (Time to First Byte) for both mobile and desktop, directly from the PageSpeed Insights API. You also get field data where available and a list of specific improvement opportunities.
Can I audit any URL?
Yes — paste any publicly accessible URL. Private/internal IP addresses, localhost URLs, and non-HTTP schemes are blocked. The audit fetches your page HTML directly, so JavaScript-rendered content that is not present in the initial response may not be fully captured.
Do I need to create an account?
No. There is no signup, no login, and no usage limit. Paste a URL and run the audit.
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