How to Find Low Competition Keywords

What Makes a Keyword “Low Competition”?

A low competition keyword is one where the pages currently ranking in the top 10 are beatable. This typically means:

• The keyword difficulty (KD) score is below 30
• Top-ranking pages have few backlinks
• Top-ranking pages have thin or mediocre content
• The SERP isn't dominated by massive authority sites

Competition alone doesn't tell the full story — you also need volume. A KD of 5 with 0 monthly searches doesn't help you. The aim is to find the overlap: enough volume to matter, low enough competition to rank.

Use Keyword Difficulty as Your First Filter

Keyword difficulty is scored 0–100. Here's a rough guide to what each range means for different site stages:

The Long-Tail Strategy

Long-tail keywords — phrases of 3+ words — are almost always lower competition than shorter head terms. “running shoes” has massive competition; “best running shoes for flat feet women” does not.

Long-tail keywords also tend to have stronger search intent. Someone typing a specific 5-word phrase knows exactly what they want — and is more likely to engage with your content or convert.

Strategy: find a high-volume head term, then explore its long-tail variants. Each variant becomes a page that can rank quickly and funnels traffic back to your main topic.

How to Evaluate a Keyword in redonapp

1. Enter your seed keyword and hit search.
2. Sort results by KD ascending to surface the easiest opportunities first.
3. Filter for keywords with at least 100 monthly searches.
4. Click any promising keyword to open the SERP analysis panel.
5. Check if the top 10 results include any low-authority or thin-content pages.
6. If yes — that's your opening. Add the keyword to your content plan.

Quick Wins to Target Right Now

Look for these patterns when scanning results:

• Forum threads (Reddit, Quora) ranking in the top 5 — content sites can beat user-generated content
• Pages with 0 backlinks in positions 3–10
• Old articles (3+ years, not updated) still holding rankings
• Product pages ranking for informational queries — they won't satisfy intent perfectly